
I’m Sinai [sin-eye-ya].
Welcome to my internet home!
I turn messy sites into structured content systems. I fix broken publishing workflows. I can organize your company’s tacit knowledge to reveal the truth.
Atlanta, GA, USA / / b. 1995
#MLIS #Wordpress #Metadata #Kpop

Quick Links
How I Run Content Operations
Here’s how I can fix broken web systems at SCALE!

Content chaos!
Content requests do not deserve to be stranded in emails and Slack messages. I build scalable intake systems that can convert ideas into clean, published content with a faster turnaround.

Broken Information Architecture :<
Your web strategy won’t work if your content isn’t organized and discoverable by humans and AI alike. I can audit and restructure content hierarchies with evidence-based information science theory.

No Content Governance?
My MLIS program made me a devout believer in Governance for All. It shouldn’t just apply to libraries and museums; all types of companies can benefit from the philosophy of curators, archivists, and records managers.

The content just keeps piling up…
I place content in lifecycles, reviewing published work continuously for relevance and accuracy. I apply this strategy to both marketing content and internal company knowledge hubs.

Tool sprawl?
Don’t subscribe to another enterprise software without a plan. I outline and execute implementation strategies that promote operations efficiency and high employee adoption.

No feedback loop?
I know my way around an Excel spreadsheet and can visualize datasets, honing in on the RIGHT metrics, not just the vain ones.
Working & Yapping
A sample of my projects, WIPs, plus some blogs on infosci theory, communications technology, and internet culture.

The New Versity North
Refreshing the brand and website for a premier consultancy in Boston, MA.

How I Built an ESL Library
An IRL organization project where I catalogued 300+ books when I was teaching English in Korea. 정말 재미있었어요!

Ka’Talk Me: The rise of KakaoTalk in South Korea
Add your splash of colors, pick your header, choose your favorite font — all with a few quick clicks. No coding skills required.

STEX Scores Dashboard
Add your splash of colors, pick your header, choose your favorite font — all with a few quick clicks. No coding skills required.

Asia Photo Diary
A subsite of photos I took while living in Korea, as well as info on how I organized my files.

Muse Skin Hub [concept]
A personal project: A Confluence Knowledge Base for a *not yet realized* beauty tech startup (but maybe you can launch it?).

Get In Touch
I’m open to freelance web projects and/or FT web ops jobs!